Rafael Rizuto



Rafael is a Brazilian-born, international creative with over 17 years of experience across multiple disciplines. He’s worked his way across the globe from Brazil to the Middle East to the U.S., making stops at Ogilvy & Mather in Brazil, Ogilvy & Mather and Leo Burnett in Dubai, Pereira & O’Dell in San Francisco and 180LA. Currently, Rizuto is Founder and Chief Creative Officer of San Francisco-based agency TBD, which launched late last year.

He's behind award-winning projects such as Boost Mobile’s “Boost Your Voice” (Integrated Grand Prix, Promo Grand Prix and Titanium winner at Cannes Lions 2017); UNICEF’s “UNfairy Tales” (Grand Prix for Good at Cannes Lions 2016); Expedia’s “Dream Adventures”; Hellmann's “Recipe Receipt”; Airbnb's “#Birdbnb,” “Solving #SochiProblems,” and “Views” (Airbnb's first global campaign); and Coca-Cola’s “Happiness Refill” and “Crossroads” (Coca-Cola’s largest-ever Latin American push). Rafael has won over 250 international awards including Golds and Pencils at Cannes Lions, D&AD, the One Show, the Clios, the London International Awards and the Effies. He also served as jury in some of those festivals (D&AD, Clios, London International Awards (LIA), The Effies, Dubai Lynx, New York Festivals + Others).

An idea-led creative by nature, Rafael turned 180LA into the most awarded shop in all of TBWA’s Network Worldwide for two years in a row (2016/2017). He was recognized as one of Ad Age’s "40 under 40" in 2017, and ranked #13 in Business Insider’s "30 Most Creative People in Advertising" in 2016. When he’s not day dreaming, he’s playing with his dog Bucho and his son Luc.

MAIN AWARDS (2008 to present)
Cannes Lions: 1 Grand Prix Integrated, 1 Grand Prix for Good, 1 Grand Prix Promo, 1 Titanium, 7 Gold, 7 Silver, 16 Bronze
One Show: 2 Gold, 6 Silver, 6 Bronze, 14 Merits
Clio Awards:  1 Grand Clio, 7 Gold, 5 Silver, 8 Bronze
DA&D: 1 White Pencil, 8 Wooden Pencils, 4 In Book
London International awards (LIA): 2 Gold, 3 Silver, 3 Bronze
AdAge's Creativity Awards: Campaign of the Year, 2017
Brand Film Festival: 1 Grand Prix
Effies: 2 Gold
El Ojo de Iberoamérica: 3 Gold, 5 Silver, 2 Bronze
The New York Festivals: 3 Bronze
Art Directors Club: 1 Bronze
The Webby Awards: 2 nominations
Radio Mercury Awards: 2x Best of Show
Lisbon International Advertising Festival: 1 grand Prix, 2x Gold
Dubai Lynx Awards: 6 Gold, 6 Silver, 5 Bronze
Wave: 1 Grand Prix, 5 Gold, 1 Silver, 6 Bronze
CCSP (Creative Club of São Paulo): 1 Gold, 3 Silver, 2 Bronze, 3 In Book
Smarties: 1 Silver, 1 Bronze
Jay Chiat Award: 1 Bronze
MENA Cristal: 1 grand Prix, 4 Gold, 2 Silver, 2 Bronze
Epica: 1 Silver

Current and past clients include: : HP, Miller Lite, Expedia, Skype, Coca-Cola, Pepsi, Airbnb, Unilever, Burger King, McDonald's, P&G, Kraft, Nike, Samsung, Mitsubishi, GM, FIAT, Audi + others.


TBD - San Francisco
Founder and Chief Creative Officer
October 2017 - Present

180LA - Los Angeles
Executive Creative Director
April 2015 - August 2017

Pereira & O'Dell - San Francisco
Creative Director
October 2012 - April 2015

Ogilvy & Mather - Brazil
Senior Art Director/Creative Director Partner
October 2011 - October 2012

Leo Burnett - Dubai
Senior Art Director
September 2010 - October 2011

Ogilvy & Mather - Dubai
Regional Art Director
October 2007 - September 2010

Artobrand - Bahrain
Senior Art Director/Designer
February 2007 - September 2007

RGA - Brazil
Senior Art Director/Creative Coordinator
November 2005 - January 2007

DA/DPA - Brazil
Jr. Art Director/Art Director
August 2001 - September 2005