Rafael Rizuto
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Crossroads | Coca-Cola


Today, teens face all types of difficult issues, these issues can often lead to bullying. But they can also lead to true friendships. So, Coca-Cola created an integrated campaign led by three short films directed by the Academy winner Dustin Lance Black, to inspire teens to stand up for their friends when it matters the most. This campaign has turned into the biggest initiative Coca-Cola has ever done in Latin America.

The Films

Teenage Homossexuality | The SMS

Teenage Pregnancy | The Rumor

Public Shame | Something Unexpected

  • Cannes Shortlist Outdoor 2015
  • Cannes Shortlist Press 2015
  • Pic of the Day Creativity Online